Category Archives: In the Press

Go Cupcake Crazy

Article published by Berks County Living Magazine. May 2012 BY MARCIA WEIDNER-SUTPHEN West Reading is the only confectionary destination in town where you can indulge your sweet tooth at four (and counting) different gourmet cupcake shops, all within walking distance from one another.With hundreds of tempting flavors to choose from, my journey started on a [...]

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Joe’s Famous American Kitchen takes familiar foods to another level

Article Originally published Lancaster Online. March 15,2012 By LAURA KNOWLES Correspondent Joe’s Famous American Kitchen may not be famous quite yet, but owner John Zuwiala has high hopes. Named for his grandfather, Joe Tranquillo, who was in the mushroom business in the Reading area, Joe’s Famous American Kitchen certainly has the formula for success. That [...]

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Wine + Cupcake = the Perfect Pair!

Article from Berks County Living Magazine. February 2012 edition BY ROBYN L. JONES I couldn’t have been happier to have gotten in to the latest Wine & Cupcake pairing tasting class at winedown café & wine bar in West Reading. The same class they offered in December sold out in 2 ½ days! After attending [...]

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Love on the Avenue- Haute Chocolate Cafe

Article From Berks County Living Magazine.  February 2012 Edition. Jon Pacific | photos by Tania Colamarino, Ama Photography If there’s ever a right time to visit Hauté Chocolate Café on Penn Avenue in West Reading it’s during the month of February. After all, Valentine’s Day is when the Café’s creations really shine. This year, chef/owner [...]

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Valentine’s Alternative Aims For “Sweet Relief”

Article from EngleOnline To celebrate Valentine’s Day, 10 local bakers are inviting the public to forgo jewelry and flowers and instead invest in the lives of children rescued from sex slavery. Sweet Relief, a benefit baking contest for Love146, will be held on Friday, Feb. 10, from 7 to 9 p.m. at the Ware Center, [...]

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Create your own ketchup varieties

Article from Intelligencer Journal/ Lancaster New Era. Jan 3,2012 By CLAUDIA W. ESBENSHADE Staff Writer Ketchup is the mother sauce of the U.S., according to John Zuwiala, owner of Joe’s Famous American Kitchen. “It’s the base of so many other sauces,” Zuwiala said. “People really downplay it’s importance.”

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Inventive appetites

Excerpt from Article from Central Penn Business Journal. Oct 10,2011 Small businesses grow in county By Holly White Joe’s Famous American Kitchen For Zuwiala, one venue idea grew into an entirely different plan when more space became available. In 2006, he opened Haute Chocolate Café in Reading, and said he wanted to open a second [...]

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American desserts developed from the ground up

Article from Reading Eagle Newspaper. September 14, 2011 By Susan Shelly Reading Eagle correspondent John Zuwiala, chef/owner of Hauté Chocolate Café in West Reading, has traveled around the world to find and bring home the best chocolates. When it comes to fruit desserts, however, he’s content to stay right here in Berks County.

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Eatery at Richmond Square

Article from Intelligencer Journal/ Lancaster New Era. August 23, 2011 By CHAD UMBLE Correspondent Joe’s Famous American Kitchen has opened at 608 Richmond Square Drive in the former location of Hauté Chocolate Café.

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